Xi’an Huiju, which was officially opened on April 18, is the northwest of the Ing Card Shopping Center. It is the ninth party experience center in China.Xi’an Huiju, which opened for a week, is like a huge wishing pool, which carries Xi’an Commercial’s expectations for the future.
For more first stores, a more comfortable shopping experience, and more filming the Holy Land … As a “dream love shop” in the past week, can Xi’an Huiju complete a mission of a “intimate wishing pool”?
Dream 1: Looking forward to more first -store brands
According to the official data from Xi’an Huiju, from April 18th to April 21st, 4 days of opening, Xi’an Huiju’s total passenger flow reached 870,000, with sales exceeded 70 million.Northwest sales first, 181 stores in Xi’an first.Behind these data, the Xi’an people who “love to visit and love for a lifetime” are inseparable from the “first shop dream journey” after lining up on the day of the opening day.
With retail consumption and offline commercial recovery, the first store’s launch economy has become a new highlight of the Xi’an consumer market.The first store meets people’s personalized and diversified consumption needs with its scarcity and freshness, and provides new momentum for stimulating the vitality of the urban business district and the release of consumption potential.
The official news from Xi’an Huiju, of the nearly 400 brands settled in Xi’an Huiju, 22 northwest first stores, 20 first stores in Xi’an, and the first store in more than 50 areas, and more than 160 brands with flagship stores and conceptsThe form of a shop is unveiled.Regarding the future expectations of the first store brand, consumers have put on “dream coins” on major social platforms after the experience of Xi’an Huiju, and look forward to more exciting “first store bloom” in the future.The first is a group of “qualified food” dream shops: “Introduction points, B & C, Pi Ye Coffee, Salia, Tao Taoju …” And the dream brand of fashion people: “COS must be here.”Mom’s expectations for high -quality baby supplies: “When will Yazan settle in Huiju?”
Dream 2: Looking forward to the difference in Xi’an’s second IKEA
IKEA Home, which belongs to the Ingka Shopping Center, entered Xi’an Huiju as a strategic retail partner as a strategic retail partner to open its second store in Xi’an IKEA Shopping Mall, marking that Xi’an entered the “one city, two IKEA”era.For Xi’an’s second IKEA, Xi’an people also poured too much imagination: What does it look like?What are the differences from the first one?Will experience be more convenient?
Dream 3: Looking forward to more filming holy places
Xi’an Huiju is not only a shopping mall, but also the keywords of many Miss Xi’an ladies to win the “Friends Circle Photography Contest”.In order to satisfy the “Dream of Pickup”, Xi’an Huiju’s design values are combined with local characteristics. The simple, clean and harmonious design style runs through, and cleverly integrates urban life and natural scenery into one.Consumers seem to be in the “place where cities and forests are shared with forests.”The huge doll brown bear on the fourth floor roof garden, the colorful zebra on the 2nd door, the comic device of the Swedish wooden house on the third floor, the picture of Xi’an Huiju and the same model of IKEA home, will it frequently appear in the circle of friends of Miss Xi’an in the futureIntersection
First visit
The popularity of popularity and humanization is prominent
Visiting time: 10 am on the day of opening on April 18th
Feel 1: Experience and feelings need to be queued up and equal.
The cleansing of the trash can not timely
At 10 am on the day of the opening on April 18, the reporter arrived at Xi’an Huiju on the spot.
First arrived at the parking lot, and the entrance had been lined up.The people in the shopping mall are full of sound, accompanied by a slight decoration smell in the field, Naerbao in the enclosure and the opening of the open Cartoon region.The escalator at the atrium position of the opening celebration was not open. The security guard who served as “human flesh” said that please go around or take a straight ladder up and down.
The entrance to the connection with IKEA in the field also arranged long dragons. The staff said that “it takes at least 40 minutes”, and the reporter failed to enter the day.Before the meal, every restaurant has begun to draw a number.Due to too many people, the trash can at the multiple escalators overflowed, the toilet lined up, the water stains and the trash can of the toilet was not cleaned enough in time.
Feel 2: The brand is large and the whole map is convenient for the whole map
Dynamic line identification clear
Nearly 400 brands are stored in the 320,000 square meters of shopping malls. The overall appearance of the brand can be described as “large and comprehensive”. How to accurately find the location of the brand store?
The reporter found the location of the brand store through the electronic map guide on the field.Touching through the fingers, the three -dimensional section map of each floor will be displayed in front of the eyes. The location of the service platform, elevator hall, bathroom, mother and baby room, barrier -free bathroom can be clicked and displayed.5 major formats.After choosing a certain brand to click “Go here”, the “virtual cartoon villain” on the screen starts from “my position” to simulate the moving line. At the same time, the screen also expresses the route in the form of text.Introduction to the text of the brand is the direction guide of the “nanny level”.From time to time, the reporter will see the directional arrow of the brand logo on the field.
The reporter saw a lot of cards on the court. In addition to the publicity posters of the opening activities, the exhibition board clearly marked the opening of the opening of various brands.
Feel 3: Independent and warm parent -child bathroom
Children can host for free
Intimately, the facilities of parent -child bathrooms are readily available, including small toilets and low -level sanations that are convenient for babies. The door of the compartment is decorated as a fresh small house style, and it is not locked. The details are quite humane.The overall wall is green and white, which looks warm and childish.The barrier -free toilet and the mother and baby room are sufficient. On the wall, the baby and baby products services are listed on the wall, and the call for help is marked.
It is worth mentioning that the children (4-10 years old) for children (4-10 years old) are free of charge.Each adult can use it once a day, 1-2 children’s custody for 2 hours each time. Some staff members accompany and control the number of entrants.Reservations need to be made in advance, and adults must bring the original ID card after success.
Visit again
Popularity does not decrease after opening a week after opening
”Dream Moment” experience increases
Visiting time: 3pm on April 24th
One week after opening, how did Xi’an Huiju perform?The reporters who continued to pay attention to the working day after a week later at 3 pm, they took the car again.The parking lot is divided into two above -ground. At this time, the ground basically stopped. The two -story parking lot is divided into the area with 8 color blocks.The advertising position of the straight staircase is marked with highlights of different formats. For example, Decathlon is a new brand image store in China, Anta is the first hall -level concept store in the Northwest, as well as NBUCC Xi’an first store.
The passenger flow on the court is still very strong, but IKEA home does not need to line up.After entering the reporter, as a city store, the sparrows are all in organs.Similar to the Sanqiao Store, everyone’s home supplies are upstairs and small daily necessities are downstairs.IKEA restaurants are also surging.The trash cans around the field are no longer full of overflowing conditions, and their experience has increased.
observe
Xi’an Commercial Development Perspective Players
Stimulate business vitality
Steady forward
As the “high light moment” of Xi’an business in the near future, Xi’an Huiju not only carries the fashion dream of Xi’an people, but also becomes a powerful player in Xi’an’s commercial development, which has continuously stimulated the commercial vitality and steadily.
Promote the enthusiasm of urban consumption to return to the “Peak Moment”
Yao Xin, the chief consultant of Hongfu Business and founder of the Business New Spirit Beast, believes that the opening of Xi’an Huiju marks the era of Xi’an’s entry into the “one city, two IKEA”.Xi’an Huiju is different from some commercial industries in Xi’an and needs to rely on a real estate and apartment to operate.As a more independent and pure shopping center+home format, Xi’an Huiju’s dynamic line design and format combination fully consider consumer needs and serve the business itself.The decoration style of Xi’an Huiju is not luxurious, but more consideration for environmental protection, and uses space and naturally to achieve simple, clean, and harmonious design styles.
The opening of Xi’an Huiju will re -pull the consumer’s sense of experience in the shopping center back to the “peak moment”, and will effectively drive the enthusiasm of the surrounding cities to come to Xi’an to consume, and closer the interoperability between cities.On the day of the opening of Xi’an Huiju, the opening of the Beijing Super Polar Hebanghui was also the large amount of projects of nearly 500,000 square meters.Strategies to compete in the same stage.In the next few years, in addition to Xi’an Huiju, we can put more imagination of the arrival of Taikoory. The role of the two major business industries for the aid of Xi’an business waves is inestimable.
Future adjustment is the beginning of the real challenge
The commercial self -media master “Commercial Liu Haoran” believes that Xi’an Huizuo is a shopping center in Xi’an, and its positioning must be a regional or urban level.However, from the perspective of the existing brand portfolio, the number of highlights is not large, which is more inclined to community business positioning.In addition, there are factors such as Nanfeihong Lehui Center, Sunshine City, and Changan Vanke Plaza, and the long -distance radiation of the project is limited. Therefore, the future adjustment is the beginning of the real challenge of Xi’an Huiju.
China Business Daily Dafeng Journalist Shang Yan Niu Mingfei text/picture
