The lens is swimming between time and space, and the time and space are covered with an ambiguous veil. On the blurred timeline, reality and past coexistence coexist.French Sina Film Director Alain Resnais in “Last year in L’Nnée Dernière à Marienbad, Marien Bad”, using different forms of expression, letting narratives start in space -time transformation and interweaving, each each, eachThe possibility of species gives people endless reveries.
Fashion remains in the movie, as if dreaming and memory are in reality, and they want to come out.
Bosh Deng appeared in the Beijing International Film Festival “Film and Fashion Unit”
On April 18, the invitation of the 14th Beijing International Film Festival in Bosidin, the world’s first sunscreen show was held on the shores of Yanqi Lake at the foot of Yanshan.
At the scene of the big show, starting from the city of the Han Dynasty, along the Dragon pattern welcome the avenue, under the change of light and shadow and time and space, the fashion stage extended slowly -the main venue of the Yanqi Lake International Conference Center of 100 meters “Han Tang Feiyang”, Majestic and solemn, the eaves are magnificent.Under the cover of eaves and bucket arch, a group of roof dumplings designed by Pyzyon brand creative director and Italian designer Pietro Ferragina is like the deformation of the Han Tang Fei dance.For the stage of the show, the “Bosideng” brand is reflected in people’s eyes in the changes of light and shadow. Time and fashion are intertwined here.
In the concept of this big show, Pietero said: “The inspiration of the show is derived from the movie” Last year in Marine Bad “.On the welcoming road, the light and shadow in the movie change to create a dreamy show scene.
For the first time, the Beijing International Film Festival has set up a “Film and Fashion Unit” event, inviting guests from all walks of life, fashion masters, international friends, diplomats and other guests at home and abroad to empower the integration and development of fashion and movies.The “Film and Fashion Unit” event is specially located at the Dragon Following Binbon at the Beijing Yanqi Lake International Conference Center, inviting Chinese leading fashion brands Bosideng to convey “fashion” with “light and shadow” here.
The Organizing Committee of the Beijing International Film Festival Film and Fashion Unit stated that the current film festival has set up film and fashion units, which aims to “attract the spread of Chinese fashion to the spread of Chinese fashion, and the leader brand helps the development of movies.”This time, the big show helped Bosideng brand to create a glorious show together, promoting the development of Chinese film with national fashion, supporting national fashion brands with excellent domestic films, and cooperating with strength to become a model of “transmitting style with light and shadow”.
The Beijing Yanqi Lake International Conference Center is a model of Han and Tang culture in modern garden buildings, reflecting the clever fusion of etiquette space sequences and natural texture.This is the venue of important international conferences such as the Asia -Pacific Economic Cooperation Leadership Meeting, the 2016 G20 Summit, the 2016 G20 Summit, and the 2017 “Belt and Road” International Cooperation Forum. It is also the first time that it has been used in fashion activities.
Boshiba opened sunscreen 2.0 era
In recent years, the importance of sunscreen is increasingly recognized by the public and has become a rigid need for life.However, the overall quality of the sunscreen products on the market is uneven, the functions of single functions, and the lack of fashion design, far from people’s expectations.
Since 2020, Bosideng has continuously developed and designed to be more in line with the professional sunscreen of the Chinese people. Through the continuous exploration and attempts of various aspects such as fabrics, technology functions, color, version, and wearing comfort.Pain points.In 2022, Bosideng and Guangja Group drafted high -quality sunscreen standards and launched a series of more professional and more fashionable sunscreen clothes.In 2023, Poser’s continuous research and development has led innovation and development with science and technology, and entered a new stage of sunscreen technology with the sustainable development concept of “not afraid of water washing and persistent sunscreen”.
In 2024, Bosideng opened the 2.0 era of sunscreen clothes, launched more fashionable professional sunscreens, broke the form of traditional sunscreen clothes, and paid more attention to the research and development of the professional sunscreen function of sunscreen clothes.Bosideng and international luxury designers co -branded, many celebrities and stars have also recommended them. Bosidin sunscreen has become a must -have item for people this summer.
Pietero loves Chinese culture and is attracted by the classical mysterious oriental colors.In the design language, he cleverly integrates into the oriental colors, combined with the fashion genes of Western tailored, and use the artistic style of integration to help Bosideng further develop the brand concept and implement it to the brand panorama.
The whole show is divided into “Greedy Series”, “High Luxury Series”, “Show”, “Show+Urban Light Outdoor”, “Girls/Boys Church Club+Lighty Feather Series” and other themes., Display different styles of sunscreen, such as: urban light sports style, daily commuting wind, fashion functional style, etc.Daxiu particularly emphasizes sunscreen jackets with innovative design and unique materials. It uses high -tech fabrics and has stronger sunscreen effects and wearing comfort.
In the theme of the “Pride Series”, the third -generation all -around sunscreen jacket of the “Sun 3.0” that has sold more than one million pieces a year.The design of this theme captures the natural beauty of spring and summer season, such as cherry powder, grass and green, etc., bringing colorful and light protection wearing experiences to the outdoor sun.Using the original gauze sunscreen, the ultraviolet protection coefficient reaches UPF100+, the cooling sensation is higher than that of 66%, the breathable and relaxation, the breathable rate increases by 35%, the light and skin -friendly, the product is 10%.
The “High Luxury Series” is a joint+real silk series, highlighting the cultural integration of cultural integration, combining the traditional Chinese cultural elements, based on the cultural heritage of Han and Tang dynasties, and using traditional elements such as silk and tie -dyeing to perfectly integrate oriental aesthetics with modern fashion.
“Show+Urban Light Outdoor” focuses on the concept of “sunscreen jacket and more functional jacket”. It adopts raw yarn sunscreen, UV protection factor reaches UPF80+, and some products even UPF100+.The women’s models use the waist and thin version and the four -sided bomb fabric. The slimness is not tight, and the touch is instantly cool. The coolness is 66%higher than that of the national standard.Men’s models use ultra -light 20D fabrics, physical breathable technology+air -breathable technology fabrics, with both sunscreen and dual ventilation comfort. Daily commuting and outdoor sports are suitable for wearing.
In terms of accessories, Bosideng is inspired by elements such as ballet shoes and pearls. Design corresponding accessories, such as hats, handbags, shoes, etc., to strengthen the sense of fashion and art of the overall shape.Scene wearing needs.
The Bosideng brand was founded in 1976. It focuses on the development, design, and production of down jackets. It is committed to promoting down jackets from a single heating function to technological and fashionable changes.In the past 47 years, Bosideng has insisted on innovation -driven development, and has continued to innovate in terms of feathers, fabrics, craftsmanship, and versions. It has 350 patents and 235 corporate technical standards.The quality and warmth of down jackets have been well received at home and abroad, and have won the favor of more and more mainstream and young people.
With the professional accumulation of 48 years, Bosideng has led the development of the global down jacket industry in scale, products, channels, and operations, and has achieved the global leadership of Chinese down jackets.Today, Bosho down jackets are sold in 72 countries including the United States, France, Italy, and there are more than 200 million consumers around the world.As of 2023, Bosideng has reached the Chinese market for 28 years, with a brand value of 88.5 billion yuan.
At the scene of Bosideng show, Shang Wenjie, Guo Xiaodong, Sun Qian, Lou Yixiao, Adui, Wang Danni, Zheng Hao, Xu Yizhen, Lan Tianqi, Zhang Xu, Hu Zhen, Jia Qing, Xu Haiqiao, Ren Tianye, Wu You, Sun Yue, Lin Linqi, Lin LinqiWaiting for many stars, with Chinese director tension, Oscar winner, Australian sound designer David White, famous Austrian movie female director Jessica Hamana, Director of Fashion Media Department, Director of the School of Fashion Media, Central Santa Martin Art and Design, London, EnglandTord and other domestic and foreign films, music, and fashion people attended the event as guests.
