Opening a store in small counties is undoubtedly the most critical part.Different from the big cities, the business district layout and abortion of the small county seat have their own uniqueness.If you want to stand out in such an environment, it is important to choose a superior geographical location.This not only means that stores can be discovered by customers more easily, thereby bringing stable passenger flow, but also to enhance the brand image invisibly, so that customers have a deeper trust and goodwill for the store.Therefore, for entrepreneurs, location selection is not only a choice of geographical location, but also a strategic decision. It is directly related to the future development prospects of the store.
In the small county seat, because the region is relatively small, the population distribution and flow are relatively fixed, it is particularly important to choose a position near the target customer group.For example, if your store owner plays young fashion, it is undoubtedly a better choice to gather in schools and parks.At the same time, we also need to consider the exposure and accessibility of the store.A shop located next to the main road and convenient transportation, naturally it is more likely to attract past pedestrians and increase the number of potential customers.
In addition to these basic site selection principles, entrepreneurs also need to combine their own business models and product characteristics to conduct more detailed market research and analysis.For example, for restaurants, in addition to considering people’s flow and accessibility, it is also necessary to pay attention to factors such as the situation of surrounding competitors and the consumption habits of customers.Only by considering various factors can we find the golden shop that is really suitable for you.
As an entrepreneur who has run fresh milk for 5 years, I will share some secrets of opening the site in the small county to help you find the golden shop easily.Whether you are a newbie involved in entrepreneurship or entrepreneurs who have rich experience, I believe these secrets can provide you with some useful references and revelations.
1. Understand the business layout of the county seat
Before choosing the location of the store, we must first have a clear understanding of the business layout of the small county.Observing the main commercial neighborhoods, sections with large flow of people, and residential gathering areas in the county seats are usually the first choice for opening shops.At the same time, we must pay attention to avoiding the areas where competition is too intense, so as not to fall into a price war.
2. Analyze the target customer group
Clarify your target customer base, including their age, gender, occupation, consumption habits, etc.For example, if your shop is positioned as a fashionable clothing store that young people love, then you should give priority to the business district or academy where young people gather.By understanding the needs and preferences of target customers, you can choose the location of the store more targeted.
3. Examine the surrounding traffic conditions
Convenience of transportation is one of the important factors that attract customers.Choose shops near bus stations, subway stations or main roads, which can facilitate customers to come and shop.At the same time, we must pay attention to avoiding the section of traffic congestion, so as not to affect customers’ shopping experience.
Convenience of transportation is one of the important factors that attract customers.This is especially important in my experience in running fresh milk.My fresh milk bar is mainly for community customers. Therefore, the location of the location near bus stations, subway stations or main roads has become my primary consideration.
This position not only facilitates customers to come to shop, but also improves the exposure of the store.At the same time, I also pay special attention to avoiding the section of traffic congestion, because long -term waiting and congested traffic conditions are likely to affect the customer’s shopping experience, thereby affecting their willingness to repurchase.
The fresh milk I run, the main products include Pakistani fresh milk, various handmade yogurt, fruit fishing, and yogurt macaron, etc. These products cover people of all ages.Whether it is the child’s favorite yogurt taste or the Pakistani milk that the elderly prefer, we all have corresponding products to meet their needs.
In addition, during the off -season of winter, we also launched products such as warm yogurt, making the business not be affected by the season.This comprehensive adjustment of product lines and seasonal adjustments makes our fresh milk bar stand out in a fierce market and has won the love and trust of customers.
Fourth, consider the visibility and accessibility of the store
The visibility and accessibility of the store directly affect the customer’s arrival rate.Choosing shops with spacious facade and easy to be discovered by customers can increase the exposure of the store.In addition, the entrance and passage of the store should be spacious and smooth, so that customers can enter and exit and stay.
5. Evaluate rent and cost performance
When choosing a shop, rent is a factor that cannot be ignored.Evaluate the rent level based on your own budget and expected income to ensure the cost -effectiveness of the store.At the same time, pay attention to avoid caught in the rent trap, so as not to affect the operating profit of the store due to the high rent.
6. On -site inspection and comprehensive assessment
Finally, on -site inspections and comprehensive assessments must be conducted.Go to the spiders to observe the traffic, competitors, customer needs, etc., and comprehensively consider the above factors.Through field inspections, you can understand the actual situation of the store more intuitively and provide a strong basis for the final site selection.
In short, when opening a store in small counties, we must fully understand the commercial layout of the county town, analyze the target customer base, examine the surrounding traffic conditions, consider the visibility and accessibility of the store, evaluate rent and cost -effectiveness, and conduct on -site inspections and comprehensive assessments.Following these secrets, I believe you will be able to easily find the golden shop and lay a solid foundation for the successful operation of the store.
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