The Centennial Classic brand of Italy, Zhuovani Wallen Tiannu, enjoys a reputation in the global fashion industry with its unique Italian fashion business travel style. In many years in China, Zhuovani Huarun Tiannu and the B2R e -commerce platform Dreamfare Technology conducts in -depth cooperation.Through the localization of diversified marketing strategies, the brand’s profound historical accumulation and excellent quality are displayed to the Monetic Technology Million traffic.Since the beginning of this year, Zhuovani Wallennu has focused on the private domain channels. After entering the B2R flagship store of Mengyu Technology, GMV has increased by 88.4%daily, achieving a significant growth in performance and the expansion of brand influence.
The brand philosophy of Zhuovani Wallennian emphasizes pure and elegant classics, and its brand series covers many fields such as business travel leisure and classic fashion.The brand’s target customer base is business passengers at the age of 30 to 50 years old, Jun Yajun, and fashionable men. At present, the number of nationwide and third -tier cities across the country is currently over 200.
In online channels, Zhuofani Wallen Tiannu and B2R e -commerce Dreaming Technology carried out in -depth cooperation.While selling goods through live broadcasts, short videos, communities and other channels, Dreamfan Technology can also transmit Zhuofani Wallen Tiannu as the brand image and product concept of international brands to consumers, and use Chinese characteristics.The “transaction trust relationship” penetrates the capillary blood vessels that consumes the daily consumption of the people, and achieve the effect of “integration and sales”.
Since the opening of cooperation with Mengyu Technology, Zhuovani Wallen Tiannu has tried a variety of localized marketing methods, and has repeatedly broke through the sales records through multiple schedule cooperation, brand traceability, and “must sell today”.”For the first time during the study tour, the owners who sold our brand for the first time communicated face to face with the owners, recognized our shortcomings, and the pain points of the owners, and the shop owners also understood the history of our brand and realized the common to the two parties.Win. “
Since February of this year, Zhuovani Wallen Tiannu officially settled in the B2R flagship store of Mengyu Technology. It has realized flexible management of the sales cycle through the “schedule”+”daily sales” combination operation.The event attracted a large number of shopkeeper’s attention and sales, with long -tail sales with daily sales. The average monthly growth rate of the daily sales module GMV exceeded 60%.
The B2R flagship store also provides multi -value such as traffic, precipitation of user assets, and refined management of various types of traffic owners, and effectively helps brands increase sales and expand their brand influence.By issuing targeted operations such as new coupons, Zhuovani Wallen Tiannu effectively increased the number of newcomers and conversion rates.
In order to stimulate the focus of the brand’s attention to the brand and the distribution of products, Zhuovani Wallen Sky began to try to use platform tools and mechanisms to independently operate traffic.In March, Zhuofani Wallennu jointly launched the corresponding incentive policy for Dreaming Technology Traffic Main main. In 2024, the Flow of the 50th PMV of NET GMV and the top 50 performances can be obtained.Essence
“We plan to pay more attention to marketing and publicity in the scheduling activities, and in daily sales, we are more concerned about the improvement of product quality and services. In addition, we also plan to increase more categories and anti -season products to meet wider consumer needs”The person in charge of Zhuo Fanny Wallen Tiannu brand said
The cooperation between Zhuovani Wallen and Dreaming Technology not only achieved remarkable sales in sales performance, but also showed obvious results in brand building and market expansion.Through accurate traffic supervisors and innovative operating strategies, Zhuovani Huarlen Tiannu has achieved the growth of private domain channels on the platform of Dreamfare Technology, setting a new benchmark for the localization of international fashion brands.(Photo of Dreaming Technology Technology)
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