In the 40 years of reform and opening up, my country’s socio -economic realization has taken off, the living standards of residents have continued to improve, and the consumption environment and consumption concepts have also changed a lot.Regarding various changes in 40 years, the feelings of retail companies that are located at the forefront of the circulation industry and closely related to consumers are the most obvious.As an important witness and participant in my country’s business change, Dashang Group has been traveling on the road of exploring innovation and butterflies.
Dalian Maikaile General Store
Da Shang Group is China’s largest department store commercial group. As a representative of my country’s national business, over the years, Da Shang Group has continuously transformed and upgraded, breaking through innovation, and reshaping a new advantage of physical business.Dashang Group always adheres to its own business philosophy.”Sell your own goods and sell your own goods.” Niu Gang, chairman of the Board of Directors of Dashang Group, said: “These 8 words are the declarations of struggle for the spirit of the 19th National Congress of the Communist Party of China and leading Chinese entity business to enter the new era.”These eight words are a breakout for the inherent thinking of the retail industry. It is a modern business success model that Chinese old retail companies have continued to reform and innovate in many years of practice.
It is this persistence that made the Dashang Group the leader of the industry, creating the glorious history of the Chinese department store industry, and used the unremitting struggle to laid a beautiful and happy path for the development of the real economy of China and the improvement of the quality of consumer life.
“Stable and steady”
Leading China Department Store
300 billion yuan!This is the sales goal set by Dashang Group for its own setting.As China’s first shipping giant, Dashang Group has completed 280.8 billion yuan in sales in 2017.
In 2018, the Daeshang Group ranked 10th among the “Top 500 Chinese Private Enterprises” released by the National Industry and Commerce Federation.The first, northeast.
Dalian Shopping Mall
This is the evidence of the Da Shang Group’s reform, innovation, and breakthrough development over the years, and a strong needle for China’s physical retail.
Dashang Group is one of the large -scale physical enterprises in my country. Retail is the main business of large businessmen, and physical retail is the traditional advantage of Dashang.The Da Shang Group has always adhered to the construction of physical stores. From one city and one store, cross -regional development patterns have been achieved through acquisitions and reorganizations.
In 1998, Dashang Group acquired the three department stores of Fushun, Jinzhou, and Yingkou, and went north along the Shenda and Harbin Expressway along the way.”” “.After that, he entered the customs and advanced along the Beijing, Beijing -Shanghai, Jingshi Expressway to North China, East China, South China and other regions, and then went deep into the northwest and penetrated things.In 2011, the Dashang Group acquired the friendly group of Hulunbuir Inner Mongolia Hulunbuir Friendship Group to open up the Suifenhe, West to Manchuria, Heng Guan Mudan River, Harbin, Daqing, and Qiqihar.In 2015, taking the “Belt and Road” Dongfeng, the acquisition of the Xinjiang Friendship Group was acquired and reorganized, and then opened up the Central and Western markets and realized things.
At present, 400 large and medium -sized stores owned by Dashang Group have spread throughout 80 cities in 15 provinces (autonomous regions, cities) in the country.One of the large enterprises and the largest private enterprises in the province has become the second largest commercial enterprise in Shandong and Henan Province, and the largest commercial enterprise in Xinjiang Autonomous Region.
In addition, in 2012, Dashang Group went to France to acquire the 400 -year -old Latong Castle and the 300 -year -old Lagos Castle in the world’s best red wine producing areas. In 2015, in Australia, it has been acquired in Australia.The five major pastures such as Green rock and fishing hooks are professional to raise Angus black cows, obtaining the price of Wagan beef, and becoming the largest ranch owner in Australia.Dao “Beer, acquire New Zealand mutton pasture, will open thousands of beer skewers; in 2017, it also acquired Australian Tasmania Orchards. Every year, 10,000 tons of cherry apple apple pear air transported in China to turn the seasonal differences in the north and south hemispheres into large.Business characteristics.
In terms of sales channels for the global scarce commodity resources network, it has also established more than 100 enterprises such as Dashang Animal Husbandry Company, Dashang Liquor Company, and Dashang Tea Bank.Supply chain, global direct supply, overseas direct operating, omni -channel distribution, comprehensively empower products+channels, establish a global supply center that supports retail, distribution, omni -channel, fast -moving, and large -scale wholesale, so that single -product companies will originate from large products.Business, but not limited to large merchants, cooperate with suppliers and retailers worldwide, share all over the country, and share the world.
As a leader in the industry, the development of the Daeshang Group is a history of struggle for the development of Chinese department stores.Under the new normal, the severe challenges brought by the changes in the Chinese retail market actively can still maintain core competitiveness and industry advancedness, and deeply understand the advantages and foundations of the Liaoning economy in the real economy., Persistence in the industry, practically practicing internal skills, making the enterprise bigger, strong, and long, and strive to become the “evergreen tree” and “old name”.With the country’s efforts to revitalize the real economy, the Dashang Group combined with the actual and pragmatic development to make a positive self -innovation based on the transformation and upgrading, the future, and the improvement of the quality of the product.Essence
“One store double open”
Create a new business ecological chain
The first steady stability laid a solid foundation for the Dashang Group. This is also the foundation and confidence of the Dashang Group, but the physical store network across the country is not the ultimate pursuit of Dashang.With the rapid development of the Internet economy, Dashang Group has also begun to insert the wings of the Internet, which brings a second leap to Dashang Group.
French Rogos Castle
In 2014, after three years of preparations, the Da Shangshang Ter dog network with loyalty to the mission was born, and promised to “take responsibility for consumers.”
It is worth noting that Tianskou.com is not an e -commerce website that is paid to the Dashang Group, but a mobile retail platform for hundreds of physical department stores nationwide.One store is open, an offline shop, an online shop, the same price and the same discount.From the date of its establishment, Terrant has gathered the first -class domestic talent team, and has formulated the development plan and rules of real stores, real -prices, real names, real products, the same price, genuine price, after -sales, no fakes, and fraud.
Dalian New Mate
According to Liu Sijun, president of Da Shang Group Co., Ltd., in 2017, Da Shang Tiangu.com grew up at a high speed in terms of member electronicization, payment facilitation, digital marketing, and unlimited shelves. The registered users exceeded 10 million.For 100 million yuan, Tengu’s mobile payment transaction value was 1.22 billion yuan.The ranking of physical retail e -commerce in China is far ahead.
The biggest confusion of consumers during online shopping is actually unable to recognize the selected products, and the huge gap formed by the “selling pictures”, physical and store display, and even the flood of fakes have made consumers’ shopping experience greatly discount.The biggest competitive advantage of Da Shang Terung.com is that almost all the goods sold online are the products sold in the mall simultaneously. The same warehouse is shipped. Consumers “what they see” in the mall is the “income” of online shopping.
In the wave of e -commerce transformation of physical retail, Dashang Group is not only satisfied with participation. It is also necessary to create a new commercial ecological chain by establishing the transformation of Tengu.com.Liu Sijun said that the 400 large shopping malls, shopping malls, and more than 100 supermarkets in the 15 provinces (autonomous regions, municipalities) nationwide have been launched and operated.The fusion of physical stores and online malls will eventually build physical department stores into an experienced living venue for “zero shelves”.The mall is based on trials, trials, and trials to provide samples for consumers to order online.Consumers only need to go home and wait for the selected products to “knock on the door.”
Although this is just a small “screenshot” in the operation of Tengu.com, it reflects the huge business opportunities brought by online and offline complementary integration.Liu Sijun said that for many years, the insufficient “sampling” of consumer shopping trends has always been the missing item of the physical retail industry. With the help of data collection such as online clicking, scanning, and ordering for consumers.Caters to consumer needs.
It is understood that Tiaogou has undertaken the information transformation task of large -scale physical retail, providing consumers with a shopping service platform anywhere, and providing a timely and efficient supply chain service platform for suppliers.Hua, digital marketing platform.On this basis, Da Shang Group will rely on Terrant, the “second virtual store” to provide better and more convenient e -commerce services for local consumers; provide Internet financial services for suppliers and consumers; introduce more high -quality high -quality high -qualitySuppliers enter Tiangu.com to serve the country; use the China Free Trade Zone opportunities to connect with overseas retail companies and brand companies to provide consumers with reliable imported goods services.
Multiple reforms
Turn on the era of self -butterfly become a new era
Dashang Group is a veritable old name. Although the year is old, the ideas and thinking are not old. Not only are they not old, but they are courageous to change, thereby leading the industry trend.
Australian Blindley Ranch
It is reported that in the rapid development of the main business, the Dashang Group has adhered to the main business and created a series of successful department store brand business names: Mai Kaile, New Matt, Qian Sheng …Dashang Jiuxing, Dashang Tea Garden, Dashang Pang, etc., complement each other with the existing mature brand Ruishi Hotel, Dashang Real Estate, Dashang Studios, etc.The multi -business mixed development model of the country and the world’s unique business and even the world’s business was identified as the “eighth major retail model” outside the world’s seven major retail models.
It is worth noting that the Dashang Group also creatively proposed and implemented reforms such as “four self -operation, joint sales contracting”, and the innovation of the mechanism system has catered to the consumer market innovation.
“Four self -operating”, that is, from the traditional joint generation to “self -owned, self -made, self -employed, self -selling” conversion, comprehensively operates to control goods, focus on production and production, eliminate intermediate links, and realize “selling their own goods”EssenceIt is a “first -hander”, which refers to the integration of supply and marketing of agricultural products and industrial products that owns all property rights, operating rights, and income rights with production materials, production tools, production objects, and valid goods.It is the differences and advantages of the main offensive direction and the main force of the Daeshang Group in the future.Self -system refers to the use of other famous farms and factories at home and abroad as the special brand products specially made by Dashang Group.Special specifications are also global scarce products.Self -employment refers to the use of other well -known raw materials or semi -finished products at home and abroad to make its own products. It has the internal quality and genes of global scarce goods, and has a broad market development prospect.Self -selling refers to the self -selling excellent domestic and foreign brands from Dashang Group, which has no production and sales doors. There is no intermediate link, that is, the self -selling direct business confirmed by the Dashang Group.
Labor is the primary productivity.In recent years, Dashang Group has continuously innovated and individualized the management system and mechanisms, regarded “management and strong enterprises” as the most important strategy of the development of enterprises, actively implemented the spirit of “mass entrepreneurship, innovation in all people”, innovatively designed and implemented the “joint sales contracting contract”system.
“Coalous Sales Contract” refers to the seller’s package sales. First of all, the employee sales expert is preferred, and then the public salesman can be opened to the public.And a way to generate.The package sales chain chain. After winning the first single -product single -cabinet contracted sales champion, the joint package crossed the store again.
The reform of this contract, joint package, and chain sales of Dashang Group can not only liberate productivity, but also change production relations, stimulate the enthusiasm and creativity of the majority of employees, make employees become operators and entrepreneurs, so that domestic and foreign and foreign countriesMore marketing talents enter the market, making Dashang Group the best company with the most sales capabilities and potential.The joint sales contracting of Dashang Group is to promote China’s business to take a road of domestic demand consumption to drive economic growth.
These reforms of Dashang Group have brought traditional commerce from the end of a single retail to the front line of the agricultural and commercial industrial industry. From the multi -level intermediate links of the agency sales joint venture, the integration of direct production and sales is integrated.From simple product sales to creating new production and lifestyle, so as to truly return to the nature of business.
