Reference News Network reported on May 6thAt present, with the wave of globalization and digitalization, China’s new consumer companies are going to sea at an unprecedented speed and scale, which has become increasingly becoming a special “window” to display China’s image overseas.
The “Analysis Report on Overseas Communication Power of Chinese Enterprises (2023)”, which is officially released at the “2024 World Brand Mogan Mountain Conference” on May 11th, said that some Chinese new consumer companies are in the “Report (2023)” “During the same period of opening up the domestic market, it started to deploy global business, and some also chose to “live and globalization”. After making a certain achievement in overseas markets, they returned to China to develop.
“Report (2023)” believes that after a period of development, now, in Southeast Asia, Japan, South Korea, the Middle East, Europe and the United States, and the African and Latin America markets, Chinese new consumer brands can be seen.Different from traditional brands to sea, these corporate brands that have emerged through Internet innovation marketing models in China’s consumer structure upgrade environment also knows how to use the power of digital content to touch a broader overseas audience.
The “Report (2023)” states that from the perspective of some new consumer companies in China, it is also important to make the content of international communication well while doing good products and deep technology research and development.
As far as the brand strategy and international communication strategy are concerned, the “Report (2023)” research has found that when China’s new consumer companies enhance user stickiness, they tend to choose a community marketing model to seize the public’s attention.This strategy is in line with the current development trend of the mobile Internet, making it more advantageous when creating overseas communication and influence.
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