Reporter Wang Liang
On April 11th, the “Anca Sword Growth Public Welfare Program” walked into Hebei Pingping.At the event site of the Fourth Primary School of Pingping County, Xu Mengtao, a free -style skiing woman in the Beijing Winter Olympics, shared his growth story. Liu Zhenyue, an associate professor at Beijing Forestry University, gave a vivid “Anta Sports Class” to the school.
The “Anta Sword Growth Public Welfare Program” is the public welfare project jointly implemented by the Anta Group to jointly implemented by the China Youth Development Foundation and the Shanghai True Love Dream Foundation. It aims to help the village’s comprehensive rejuvenation with physical education integration and practice.This public welfare plan is the microcosm of Anta Group’s active participation in social welfare in recent years.Next, Anta Group will continue to improve the public welfare system and fulfill social responsibility.
Sports Sports Seeds
Under the blue sky and white clouds, hundreds of students in the fourth primary school in Ping Ping ranked together on the new basketball court.Closely appreciated the style of Olympic championship, making them particularly excited.During the activities of the day, Xu Mengtao told his teachers and students in detail his growth journey.
Xu Mengtao said that the best gift for sports is to add the courage to overcome difficulties and challenge her.From the age of 4, he practiced sports and won the Beijing Winter Olympics. Xu Mengtao struggled for 28 years.The dream process is full of hardships, including four major operations, 3 impact of the Winter Olympics gold medal, and various difficulties and challenges.In the end, she overcome one by one and realized the dream of winning the golden Olympics.She said that she participated in the Winter Olympics 4 times and used all the competitions for three weeks. Now she is now impacting the target of the Winter Olympics for the fifth time.”I hope all students will dare to build their dreams, bravely dream, and fulfill their dreams.” Xu Mengtao said.
The power of chasing dreams is huge.The “Sword Public Welfare Program” created six major projects including Anta Equipment Bags, Anta Sports Course, Anta Dream Center, Anta Sports Field, Anta Games, Anta High School Class.Among them, telling the story of struggle, passing the spirit of hard work, and sowing the seeds of sports.
Pingping County is the People’s Daily’s counterpart assistant county.In October 2023, the Fourth Primary School of Pingping County was included in the “Anta Sub -Growth Public Welfare Program”.According to the Anta Group, after the project was launched, the “Anta thriving growth public welfare plan” has helped the school upgrade and transform three standardized basketball courts, and donated more than 6,500 sports shoes and clothing, and the total value of donations exceeded 3.2 million yuan.
Wu Yonghua, executive director and joint CEO of Anta Group, said that the original intention of the “thrive public welfare plan” was to provide comprehensive sports resources for young people through physical education and promote the balanced development of sports education.
Improve the sports public welfare plan
“Follow the music rhythm! Up, down, left, right …” Through simple warm -up movements, Liu Zhenyue made the atmosphere active.Subsequent physical education courses have fun and professionalism, and Xu Mengtao joined the teaching ranks together.”Unlike the physical education class we have taken before, so happy.” The students said.
How to make children fully enjoy the happiness of sports is the issue of “Anta thriving growth public welfare plan” at the beginning of its establishment, which coincides with Liu Zhenyue’s idea.In 2011, he set up theoretical and curriculum templates to develop full -function training courses.In 2017, Liu Zhenyue joined the “Anta Sports Class” design.How to run is scientific and standardized?How to conduct basic strength training?Which games can enhance students’ team consciousness … Science, effective, and interesting is the goal of “Anta Sports Class”.
Just like designing a physical education class, launching a public welfare plan also needs to be fully prepared.With such a number of numbers, behind the “Anta thriving growth public welfare plan”, the efforts made by Anta Group and partners: In 2017, it was planned to initiate a team for three months to visit 35 towns and villages on the spot, and leaders of the local education system leader.The principal and teachers and students discussed; at the same time, a questionnaire survey of 325 primary and secondary schools in 18 provinces covered 11,968 students and parents.A high -targeted adolescent sports survey report was finally formed.
The foundation of the public welfare plan is the key to implementation.Starting from planning, the plan has formulated the content and goals of the three major sections of the “Building Dream Center”, “Create Dream Course”, and “Provide Dream Equipment”, including continuous investment of more than 500 million yuan in cash and equipment, build 500 dream centers, and build 500 dream centers.Train 10,000 front -line physical education teachers to help more than 10 million young people.
Over time, the “Anta Pushing Public Welfare Program” ushered in an upgrade.On September 14, 2020, the “Popular Growth Public Welfare 2.0 Plan” was launched, and the Anta Special Growth Fund was established under the foundation of two cooperation to fully mobilize public welfare resources and form a joint force.
Since its launch in 2017, the public welfare project has covered more than 16,000 schools and nearly 7 million teenagers.Wu Yonghua said that this public welfare plan focuses on the long -term, “all students who want to cover the plan will further enhance their awareness of fitness, adhere to exercise, and integrate the sports spirit beyond self into life.”
Establish a long -term public welfare mechanism
In addition to physical education, Anta Group also gives back to the society in many areas such as public health, environmental protection, and sustainable community development.
According to reports, Anta Group has now formed a “Anta Public Welfare System” composed of the Dual Welfare Platform of the “Group+and Mindian Foundation” and the “Five One Public Welfare Plan”.
Establishing a long -term mechanism has always been the direction of Anta Group’s public welfare cause.The “Five One Public Welfare Program” launched in 2022 includes the “Sport Education Public Welfare Plan”, “Helping China Sports Plan”, “Medical Aid Plan”, “Plan for Danger and Sleeping Plan”, and “Ecological Protection Plan”.Competitive sports talent development assistance projects, people’s livelihood health medical improvement projects, etc.
For example, in terms of education, the Anta Group and the Minmin Foundation Education Fund Xiangxiang Xiamen University set up the “Anta Group and Min Foundation Education Fund”.The Anta Group has invested 50 million yuan in 5 years to set up Xiamen University “Anta Pushing Public Welfare Education Fund”. The fund uses “scholarships”, “scholarships” and “innovation bonuses” as an important content to help teachers and students in need.
As of now, the total public welfare investment of Anta Group and the Hemin Foundation has invested more than 2.4 billion yuan.”Anta Group will always be committed to creating more value for society,” Wu Yonghua said.
“People’s Daily” (15th edition on April 18, 2024)
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