With the booming development of China’s big health industry, health has become the focus of attention to the general public. Among them, low sugar, low -fat, and low -calorie health products are widely favored by consumers.Nestlé coffee always meets consumers’ diverse health needs with high -quality products.Today (May 20), the Strategic Cooperation Conference of Nestlé Coffee and the Training Bureau of the State Sports Bureau was held in Beijing: Nestle Coffee officially became the official partner of the State General Administration of Sports Bureau, and will fully provide healthy and high -quality to the national team athletes in the station.Coffee products are guaranteed, and national team athletes support the training of the station are actively preparing for important international events that are about to usher in the station.In this strategic cooperation, Nestlé Coffee will help athletes and consumers’ healthy life with the extraordinary black coffee product experience, which will set off a new wave of healthy drinking.
Nestlé Coffee officially becomes the official partner of the State General Administration of Sports
Together with the Training Bureau of the State General Administration of Sports, lead the health lifestyle of the whole people
2024 is the big year of sports. Nestlé Coffee adheres to the brand mission, focuses on the trend of big health, and has reached strategic cooperation with the National Sports Bureau’s training bureau.Zhou Qiurui, deputy director of the Training Bureau of the State Sports Bureau, said at the press conference: “Nestlé coffee has always paid attention to nutrition and health issues, and launched a number of 0 sugar and 0 -fat black coffee products to meet consumers’ pursuit of healthy life with high -quality innovation.Nestlé Black Coffee products represented by the absolute black and gold medal black coffee products have officially become the national team athletes for the Sports and Training Bureau to prepare for the warranty products.
In order to better promote sports and healthy lifestyle, Nestlé Coffee also officially announced the track and field athlete Xie Zhenye for the “Nestle Coffee Sports Ambassador” to interpret the young attitude full of healthy and vitality.As a new coffee enthusiast, Xie Zhenye said that black coffee has long become part of his daily life.
“Nestlé Coffee Sports Ambassador” Xie Zhenye
Among the two “Sports · Training Bureau National Team Athlete Preparation of Warriking Products”, the “Sports · Training Bureau National Team Athletes” are absolutely dark with the intense taste of alcohol and sour as its extreme craftsmanship.At the moment of exercise and fitness, you can also support the need to refresh the gods when you study at work and study, enhance metabolism, and stimulate potential.The gold medal black coffee is the leader of high -end frozen coffee, which brings fragrant gold medal aromas, and brings a good state with mellow flavor anytime, anywhere.Jing Xuezhu, Director of the Nutrition Dietary Division of the State General Administration of Sports, combines his nutritional guidance experience on the front line of the athletes, indicating that the caffeine in black coffee can help improve the alertness, attention and endurance of the athletes, which means that in the appropriate amount, this means in the appropriate situation.Below, it can help athletes concentrate more and improve the performance of training and competition.
Nestlé Black Coffee products represented by the absolute black and gold medal black coffee products have become “Sports · Training Bureau National Team Athlete Preparation of Guarantee Products”
Nestlé brought multiple black coffee products to set off a new wave of healthy drinking
In recent years, under the tide of encouraging national fitness, Chinese consumers’ healthy lifestyles are broken, and black coffee as a healthy drink has also been favored by more and more Chinese consumers and has become a part of a healthy life.Nestlé Group has always actively responded to the national strategy, actively practiced brand social responsibility, is committed to improving people’s awareness of healthy lifestyle and nutrition, and providing everyone with high -quality and healthy products.
Nestlé burning soul, ice American black coffee, super concentrated coffee solution and other products
In addition to the two “sports and training bureaus national team athletes prepare for war security products”, in response to different living scenes and functional needs, Nestlé coffee has also been newly promoted to create different types of black coffee categories for consumers to choose from.In the category of fast -soluble products, Nestlé coffee has a deep black, gold medal black coffee, soul -burning, and ice American black coffee, which provides consumers with a portable, rich, and multi -scenes of fast -soluble products. Under the trend of coffee consumption in the fusion experience,The Nestlé team combined with many national coffee masters to jointly develop ultra -concentrated coffee liquids, to restore the good flavor of coffee with 15 times concentrated liquid, 0 sugar and 0 fat, hot and cold instantaneous, supporting multiple scenes to easily enjoy.Focusing on outdoor and other drinking scenes, Nestlé coffee provides richer choice of portable coffee.The signature American style originated from Yunnan’s selected Arabica coffee beans, injecting a trace of sweetness, rich flavor levels, low sugar 0 fat, refreshing and refreshing in the fragrant fragrance;The dual stimulation of incense brings taste buds, light and sweet, and bring a new experience to the American style.
Professor Chang Cuiqing
Professor Chang Cuiqing, director of the Sports Nutrition Research Office of Peking University Third Hospital of Peking University, Vice Chairman of the Chinese Nutrition Society, and chairman of the Chinese Nutrition Society Sports Society, at the Strategic Publication Conference, entitled “Coffee and Health: From Health: FromThe theme sharing of evidence -based to recommendation has comprehensively evaluated the role of coffee on health, and said: “In addition to replenishing water, coffee has a positive impact on human health.Helping the energy and attention in daily life and work, it can also effectively improve the bad emotions caused by physical or mental fatigue fatigue, and at the same time can enhance the performance of exercise.Studies, based on different people’s demand for caffeine, tailor -made personalized drinking solutions for consumers and provide scientific drinking suggestions.
Afangso, senior vice president of coffee business unit in Nestlé Greater China
Global, Nestle coffee can sell 5500 cups of coffee per second; in China, Nestlé coffee has also been deeply cultivated in its soil, polished the product experience, and continuously launch new products close to consumer trends.Adhering to the brand proposition of “reminding every day”, Nestlé Coffee is committed to leading the development of the industry and activating the moment of drinking every time.A Fangso, senior vice president of the coffee business unit of Nestlé Greater China Coffee Business Unit: “Very honored to become the official partner of the National Sports Bureau Training Bureau.It can provide more powerful support for thethials of the Austrian Olympic Games. It can also provide consumers with the product experience that meets their expectations in daily work, study, and exercise, helping a healthier and better life. “In the future, Nestlé will continue to implement the long -term promise of development in China. Based on the forefront of global scientific research and in -depth local insights, it will continue to launch localized innovative products to jointly refuel and wake up more vitality moments.
Source: China Daily.com
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