As one of the important domestic exhibitions this year, the Clean Expo has provided an important platform for the first show of the international boutique. The on -site activities were wonderful and won countless attention.At the same time, in response to the important issues of “exploring new products” in response to the Expo, major brands have focused on new ideas and themes, showing consumers the latest achievements and trends of brand development.
Continuous attention to sustainable development
Coach’s new sub -brand “COACHTOPIA” debut
This time, Coach, a brand of Tapestry Group, has participated in the exhibition for the fourth consecutive year, bringing a new sub -brand “COACHTOPIA” that focuses on circulating technology and innovation collaboration, further showing the sustainable development of sustainable development.Follow and build the vision of a circular fashion system.
As Coach’s new sub -brand Coachtopia, the products include handbags, accessories, jackets and shoes.Coachtopia practice the concept of “Made Circular ™”, which is innovated and created around the three principles of design, technology and re -use.Coachtopia uses recyclable materials to reconstruct products with innovative thinking and design concepts, and clarify the re -use channels to give the product multiple life cycles. While creating exquisite products, it aims to further reduce the impact on the environment.
Facing passionate, he/they also have the determination to promote change.At the same time, CoachTopia cooperated with the Gen Z group to form the Coachtopia Beta community. Facing young generations of young consumers who care about environment and climate issues, they also invest, excavate and cultivate emerging talents through multiple cooperation projects, and display their own self -providing platforms and platforms for the younger generation.Power, jointly promote the sustainable development of the fashion industry.
The exhibition area uses blue blue as the main tone to create a pure and natural experience space.As a part of the “Calls City” cycle, display materials and props are preferred to recycle materials, and the concept of “Made Circular ™” is shown.At the same time, the latest CoachTopia products series were also displayed at the scene, including ERGO and Wavy Dinky series handbags. The products were made of UPCRAFTED leather and recyclable materials formed by coach leather waste materials.Among them, the Wavy Dinky bag is made of resin containing more than 70%of the recycled materials, which forms a unique color and pattern after innovative design; in addition, the filling quilted cloud of the consumer’s love is 100%recyclable inside and outside the handbags.PET is made, which fully interprets the new concept of circular fashion.
From top to bottom: ERGO series handbags, WAVY Dinky series handbags, loop quilted cloud todot handbags
Focus on creating livable space
Dolcengine’s Expo expresses the theme of a beautiful life
Recently, the Italian high -end fashion brand Du Jiabanna has continued to renew its comfortable livable space at this Expo to enhance the active interaction with Chinese consumers and express the theme of a better life.
In the layout of the exhibition space, Dolce Banner continued the Italian heritage, and tribes the brand culture of the brand culture through the colorful exhibition space.The main color of the booth is a bright and mysterious golden color. The exhibition adopts streamlined mirror hollow metal design, which cleverly separates the six major exhibition areas -from home, beauty, leather accessories, men’s and women’s clothing to jewelry watches, multi -dimensional three -dimensional presentation brand is a classic classic classic classic classic classicAesthetic style.
In terms of series of products, the new DEVOTION fragrance makeup series has the classic “Holy Heart” logo to ignite the love and enthusiasm in the heart; the new home series with leopard pattern and Euro luxury gold series to create a comfortable livable space, leading the leaderThe audience explores Italian aesthetic mood.
At the same time, the brand brings the 2024 spring and summer series of garments to further interpret the essence of the traditional Italian craftsmanship.Women’s clothing uses the classic Sicilian sophisticated skills to shape different contemporary women’s style; men’s clothing combines exquisite colors and precious fabrics to interpret ingenious pursuit.
(Luo Wenyi)
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