In a mature business district like Shanghai Zhongshan Park, how can the newly -promoted small -volume business after the reconstruction highlight the siege?According to reports, the Hong Kong Fengsheng Enterprise Group brought Gong Shukai Architects (SKL), Ricardo Bofill Taller de Arquitectura (RBTA) and Di Mao Landscape Design (DLC) three -format complex projects -and the center will be in the centerTry to open on April 30. Here it will include three major key formats of commercial, office, and hotels, and penetrate the daily life of the surrounding customers.
As an integrated business of Yinyuan Road, how many things can a non -standard complex do?The first is the tide and “chill” attitude.According to reports, the central project positioning and audience group labels are: “pursuing personality”, “not being labeled”, “not defined” … And also the center hopesInteresting people will meet the needs of the new generation of social and interaction through diverse activities on the line.
The second is the landmark center of “Real”.Sitting with Changning Road, Dingxi Road, Yuyuan Road Sanjie Street and Metro Line 2 on the mouth No. 8, and the center has a unique geographical location.But how can there be only 20,000 cubic meters of non -standard business, how to occupy a place in the competitive Zhongshan Park business district?According to reports, this project is based on its own unique advantages, with service stabilization customer base as the core, and actively interacts with the trendy customer base of Yuyuan Road.In the future, through the introduction of various unique first stores and colorful market activities, it will be committed to creating a third space with unique charm and social vitality, adding more color and vitality to the Zhongshan Park Business District and Yuyuan Road.
The third is improvisation and “Fancy” fashion center.The center will build the first store’s cultural trend collection to build a strong drainage with IP.Centennial Yuyuan Road has become a popular Internet celebrity punch place with the characteristics of integration art, humanities, and entertainment after recent years.The emergence of the center will bring more brand agglomeration effects to Yuyuan Road, provide more choices for consumer groups in the business district, and successfully successfully set up a new generation of trend collection stations.For example, more flexible business hours, complement each other with the mall, create vitality from shopping malls to night markets to all -weather vitality;The first -level shop and flagship store have settled in, fitting with the attention of young people’s attention, enjoying tongue enjoyment, and new life experience.
The fourth is the social center of “Active”.The center will use IP to link emotions, and the event will show a diverse attitude.For example, the production of the “again” IP image shows various lifestyles, and set up a huge LED ice screen of about 16 meters in the atrium to create a “digital media artist” incubation field.
Fifth is the office center of “Flexible”.In about 20,000 square meters of high -standard office space, it has a new type of exquisite office experience.According to reports, after conducting an in -depth investigation of the existing market, the renovation of some of the original hotels into the original hotel was upgraded to a boutique office building.Through the spacious and bright glass curtain wall of the office area, the office customer base can also overlook the Zhongshan Park, known as the “urban green lung”.In the introduction of enterprises, the center will also focus on the introduction of enterprises of intelligent manufacturing, artificial intelligence, financial commerce, cultural media, life and health.
Finally, it was a comfortable and “modeln” living center.Hyatt Cui Hotel and Hyatt Gehui Hotel, Zhongshan Park, Shanghai.The former 254 rooms, including 7 suites, have natural lighting. Through the background of Zhongshan Park and Yuluan Road City Street scenery and color blocks full of design, it is unique to Shanghai’s unique sea -style cultural atmosphere.Haipai culture is the heritage, and the British style is inspired by 262 rooms including 11 suite.
It is worth mentioning that on April 30, the trial business is about to be officially launched.The opening event will be based on the theme of “Bye and AS U Wish”. During the event, the current young people will be followed through illustration exhibitions, giant doll machines, wishing ponds, casting pots, fishing, creative handicrafts, art market sets, etc.The high -degree hot topic attracts consumers. At the same time, through the interactive and affinity IP image derived from the “again” text, it interacts intimately with consumers to close the distance from each other.
Author: Zhang Tianchi
Text: Zhang Tianchi: Editorial Figure Editor: Shi Bozhen Editor: Rongbing
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